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General Data Protection Regulation (GDPR)

GDPR Direct Marketing

This library of General Data Protection Regulation (GDPR) Privacy Playbooks provides a set of fully loaded and editable templates that represent the core of what is generally required to comply with the GDPR. They are designed specifically for those who have day-to-day responsibility for data protection.

The GDPR Direct Marketing Playbook addresses the following areas:

  • Direct marketing
    • Governance and training
    • Lawful bases
    • Bought-in lists, marketing lists
    • Telephone marketing, electronic mail, postal, and fax marketing
    • Opt-out, and
    • Retention of personal data

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